I am in the process of starting my own business, as some of you may know. My goal is to create a company who helps small sport businesses and training facilities with Business Development. Business development is a broad term, but I am focusing on increasing revenue/sales, improved digital presence, exploring content marketing opportunities, and identifying strategic partnerships.
The first company I am working with is Liberty Performance Training. Liberty Performance is the premier training facility for athletes of all ages in Phoenix, Arizona. Rich Mulder founded Liberty in 2015. Liberty Performance aims to help increase individual athletic performance, motivation, and quality of life for athletes at any level. If you are not satisfied with your current training program, Liberty has the ability to train people virtually.
Rich is a former Army Officer who graduated from the United States Military Academy at West Point in 2009. After his service, Rich obtained his Strength and Conditioning Specialist certification from the NSCA and his Master’s Degree from Arizona State University. Rich has been published in NSCA Coach and currently serves on the NSCA Arizona State Advisory Board.
Rich and I are working together to increase Liberty’s digital presence, while positioning Rich’s training facility as an industry leader. We are using Twitter in order to engage and communicate with other professionals in the Strength and Conditioning field, while evaluating opportunities to blog and submit content through other platforms. Instagram is being used to create and share personalized and training videos from Rich himself. Because of Rich’s educational and military background, Liberty Performance Training has a unique story. This story needs to be told to as many people as possible. My goal is to help Liberty communicate their story, while building/strengthening their brand.
Rich is expanding and opening up new facility, which will open sometime this spring. Follow along and support Liberty Performance Training by following them on Facebook, Twitter, and Instagram. Check out Liberty Performance Training website to follow along.
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