Working at home is definitely not for everyone. I love it, because it fits my personality. Being at home completely eliminates distractions. As someone who is easily distracted, this increases my productivity.
Over the last 3 years, I have began listening to podcasts throughout the day. Sports business, leadership, marketing, and entrepreneurship are a few topics I like listening to. Many times these podcasts are fairly long and I tend to lose interest. I came across the Sports Marketing Huddle by Brian Cristiano and Rob Cressy about 2 months ago. These podcasts typically run 15-20 minutes and are packed full of valuable insight and sport business information. I have personally gained quite a bit of knowledge regarding digital and social media listening to Brian and Rob and will continue to use this as a go to resource.
Brian Cristiano is the CEO and Founder of Bold Worldwide. Bold is the world’s leading Sports Advertising Agency. BOLD executes Social, Digital & Video Marketing focused on Sports, Fitness & Lifestyle Consumers.
Building a business is extremely challenging. I looked forward to connecting with Brian to discuss his business journey, the future of digital media, and his favorite Sports Marketing Huddle. I was very pleased Brian listed Tracy Marek CMO of the Cleveland Cavaliers as one of his favorite SMH’s. Being from Cleveland this brought a smile to my face and was really cool to hear about the Cleveland Cavs marketing initiatives.
Nick Cipkus: What is two things you wish you would have know about running a company before starting Bold Worldwide?
Brian Cristiano: When I started my first company I severely underestimated the amount of revenue needed to get it off the ground and running. It took me a few years in the mid 2000’s to really understand what it actually takes.
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