Underdog Sports LLC, “#Sportsbiz Underdog Of The Week,” goes to adidas. Nike has owned the sport apparel/footwear industry. adidas wants a larger piece of the US market. They have approached this market aggressively. According to Yahoo Finance, adidas increased their market share in the United States by 5% in one year (May 2016-May 2017). They almost doubled their US business. The German based company owned 6.3% of the market in May of 2016 and increased it to 11.3% in 2017. Great work adidas. Excited to see how you continue to innovate!