Why Businesses Need To Have A Presence On Ohio Varsity

     Underdog Sports is excited to announce our newest partner Ohio Varsity.  Ohio Varsity offers high school and local businesses a unique and encompassing marketing opportunity.       Their staff includes high school information specialists concentrating on the personal promotion of a school and an athletic program to satisfy the needs of parents, players, coaches,… Read More

Why Soccer Players Should Lift Weights

        When someone hears the phrase, “strength and conditioning,” they usually think of football. Sports such as soccer and volleyball don’t receive as much attention about their training. Any athlete playing a sport will benefit from a comprehensive strength training regimen.       I am really excited about this weeks guest since… Read More

Why Small Businesses Must Have A Social Media Plan

           Small business employees are constantly being pulled in different directions.  Because of multi-tasking, creating a strategic social and digital media plan can be difficult. Underdog Sports understands the importance of a well thought out plan, and wanted to highlight an organization that has experience with this and does it successfully. … Read More

4 NFL Teams and Their Brand Identities

       NFL Training Camps opened this past week. The start of training camp signals the beginning of a new season and identity for each team and organization in the NFL. Establishing a new organizational identity can be as simple as creating a new hashtag to reveal your companies mission supported by the team… Read More

5 Ways TCU Baseball Adds Variety To Workouts

  (Image Credit: KRISTV http://www.kristv.com/story/34548601/tcu-ranked-1-in-college-baseball)      Zach Dechant spoke with me earlier in the year, while his team was preparing for the college baseball season.  I received great feedback from our readers and wanted to gain some more insight into his program and methodologies. To say the Horned Frogs had a great season in… Read More