4 NFL Teams and Their Brand Identities

       NFL Training Camps opened this past week. The start of training camp signals the beginning of a new season and identity for each team and organization in the NFL. Establishing a new organizational identity can be as simple as creating a new hashtag to reveal your companies mission supported by the team… Read More

What I Learned By Reading Brands Win Championships

     Three years ago I won an Amazon gift card during a contest at work. Whenever I receive a gift card for Amazon, I use it to buy books. I vividly remember going on Amazon’s book section and searching “sports business” in the tool bar. As I filtered through the responses, one book stood… Read More

4 Reasons The Cavs Nailed The Goodyear Sponsorship

  Image Credit to Cavs      The Cleveland Cavaliers became the 6th NBA Team to name a jersey sponsor for the 2017-2018 season.  Goodyear was announced as their official jersey partner on May 15th, 2017.  I have always been skeptical of jersey sponsors and the role they would play in professional sports franchises.  … Read More

Why Is Owning Your Message Important To A Communication Strategy?

     Communication is challenging in any company or organization. Personalities, ideas, and thoughts are balanced by the leader of the group. Those in leadership positions, try to have everyone moving and working towards a common goal when developing a strategy.       Katie Gwinn Hewitt has experienced this first hand. Katie is Assistant Director… Read More

adidas Innovation And Living The #3StripeLife

       The athletic footwear and apparel industry is a multi-billion dollar business. Nike has controlled the North American market for many years. You may have noticed a German based company making a comeback in the United States. adidas has reevaluated their initiatives in the United States and it’s paying dividends.    adidas’ goal… Read More

4 Thoughts from Bold Worldwide CEO on #Sportsbiz in 2017

      Working at home is definitely not for everyone. I love it, because it fits my personality.  Being at home completely eliminates distractions. As someone who is easily distracted, this increases my productivity.      Over the last 3 years, I have began listening to podcasts throughout the day.  Sports business, leadership, marketing,… Read More

3 Metrics Used By The Cleveland Indians To Measure Business Goals

           The 2016 Central Division and American League defending champions, Cleveland Indians, play their first home game of the 2017 season on April 11th against the Chicago White Sox. It’s no secret the Indians have struggled with home attendance for several years. In 2016, they were at the bottom of Major… Read More

2 Things Mike Learned To Prepare Him For the Big 10

      Photo Credit  :http://iowahawkeyedecals.com/item_405/Iowa-Hawkeyes–Multicolored-Tigerhawk-vinyl-decal.htm      Michael Murtagh and I connected in December of 2016 through the #YPSportsChat. I was extremely happy last week when I saw he accepted the offer of becoming the Assistant Director of Marketing for the Iowa Hawkeyes.  Nike said it best, “Greatness is earned, never awarded.” I know… Read More