What I Learned By Reading Brands Win Championships

     Three years ago I won an Amazon gift card during a contest at work. Whenever I receive a gift card for Amazon, I use it to buy books. I vividly remember going on Amazon’s book section and searching “sports business” in the tool bar. As I filtered through the responses, one book stood… Read More

adidas Innovation And Living The #3StripeLife

       The athletic footwear and apparel industry is a multi-billion dollar business. Nike has controlled the North American market for many years. You may have noticed a German based company making a comeback in the United States. adidas has reevaluated their initiatives in the United States and it’s paying dividends.    adidas’ goal… Read More