4 Reasons The Cavs Nailed The Goodyear Sponsorship

  Image Credit to Cavs      The Cleveland Cavaliers became the 6th NBA Team to name a jersey sponsor for the 2017-2018 season.  Goodyear was announced as their official jersey partner on May 15th, 2017.  I have always been skeptical of jersey sponsors and the role they would play in professional sports franchises.  … Read More

adidas Innovation And Living The #3StripeLife

       The athletic footwear and apparel industry is a multi-billion dollar business. Nike has controlled the North American market for many years. You may have noticed a German based company making a comeback in the United States. adidas has reevaluated their initiatives in the United States and it’s paying dividends.    adidas’ goal… Read More