4 Tools You Should Be Using To Create Dynamic Content via Sean Reilly

            Developing a talented content creation team is a competitive advantage in today’s marketplace.  Unfortunately, many small businesses don’t have the ability to hire a graphic designer or team of people to develop content.   Underdog Sports was able to ask Sean Reilly a few questions about graphic design and what… Read More

Why Small Businesses Must Have A Social Media Plan

           Small business employees are constantly being pulled in different directions.  Because of multi-tasking, creating a strategic social and digital media plan can be difficult. Underdog Sports understands the importance of a well thought out plan, and wanted to highlight an organization that has experience with this and does it successfully. … Read More

4 NFL Teams and Their Brand Identities

       NFL Training Camps opened this past week. The start of training camp signals the beginning of a new season and identity for each team and organization in the NFL. Establishing a new organizational identity can be as simple as creating a new hashtag to reveal your companies mission supported by the team… Read More

adidas Innovation And Living The #3StripeLife

       The athletic footwear and apparel industry is a multi-billion dollar business. Nike has controlled the North American market for many years. You may have noticed a German based company making a comeback in the United States. adidas has reevaluated their initiatives in the United States and it’s paying dividends.    adidas’ goal… Read More

What’s it like to work in the NFL Players Association?

      In keeping with the Super Bowl theme, #Thursdaythoughts guest this week is Amanda Shank.  Amanda is a Senior Manager of Licensing and Business Development for the NFL Players Association. I have an extreme passion for football. I fell in love with the game at a very early age. My passion has only grown… Read More