What I Learned By Reading Brands Win Championships

     Three years ago I won an Amazon gift card during a contest at work. Whenever I receive a gift card for Amazon, I use it to buy books. I vividly remember going on Amazon’s book section and searching “sports business” in the tool bar. As I filtered through the responses, one book stood… Read More

PhD Style on Sponsorships, Sales, & Branding

               This weeks guest comes from sunny Miami Florida aka Hurricane Country.  Windy Dees is an Associate Professor of Marketing and Sponsorship at the University of Miami.  It’s not every day you have the opportunity to speak with a PhD, especially one in your field.      So thankful Windy… Read More