Are your sponsorships actually working

     Underdog Sports started featuring sports businesses through our social media channels over the last couple of months. We wanted to highlight entrepreneurs who are making an impact in sports business and inspire other who have ideas, to take action.  I came across TRAK Software (formerly Sponsorship Buddy), and was impressed by the work they… Read More

4 Reasons The Cavs Nailed The Goodyear Sponsorship

  Image Credit to Cavs      The Cleveland Cavaliers became the 6th NBA Team to name a jersey sponsor for the 2017-2018 season.  Goodyear was announced as their official jersey partner on May 15th, 2017.  I have always been skeptical of jersey sponsors and the role they would play in professional sports franchises.  … Read More

PhD Style on Sponsorships, Sales, & Branding

               This weeks guest comes from sunny Miami Florida aka Hurricane Country.  Windy Dees is an Associate Professor of Marketing and Sponsorship at the University of Miami.  It’s not every day you have the opportunity to speak with a PhD, especially one in your field.      So thankful Windy… Read More