Progress Not Perfection

      This piece is brought to you by Tod Meisner.      Here were are. The Madness of March has begun. We’re nearly at the quarter pole of 2018. You’re probably already asking, “Where has the time gone?” Just yesterday you seemed to be gearing up for the holidays and now it’s just about baseball season.… Read More

4 Tools You Should Be Using To Create Dynamic Content via Sean Reilly

            Developing a talented content creation team is a competitive advantage in today’s marketplace.  Unfortunately, many small businesses don’t have the ability to hire a graphic designer or team of people to develop content.   Underdog Sports was able to ask Sean Reilly a few questions about graphic design and what… Read More

3 questions with MLB #Sportbiz Expert Maury Brown

   Photo Credit: Maury Brown      September is winding down, which means the playoff races are heating up. Major League Baseball just held their first “Player’s Weekend,” a few weeks ago.  MLB historically has been very traditional, sticking to old ideals and practices.  Player’s Weekend was a change in the right direction.     … Read More

4 NFL Teams and Their Brand Identities

       NFL Training Camps opened this past week. The start of training camp signals the beginning of a new season and identity for each team and organization in the NFL. Establishing a new organizational identity can be as simple as creating a new hashtag to reveal your companies mission supported by the team… Read More

5 Ways TCU Baseball Adds Variety To Workouts

  (Image Credit: KRISTV http://www.kristv.com/story/34548601/tcu-ranked-1-in-college-baseball)      Zach Dechant spoke with me earlier in the year, while his team was preparing for the college baseball season.  I received great feedback from our readers and wanted to gain some more insight into his program and methodologies. To say the Horned Frogs had a great season in… Read More

Why Is Owning Your Message Important To A Communication Strategy?

     Communication is challenging in any company or organization. Personalities, ideas, and thoughts are balanced by the leader of the group. Those in leadership positions, try to have everyone moving and working towards a common goal when developing a strategy.       Katie Gwinn Hewitt has experienced this first hand. Katie is Assistant Director… Read More

adidas Innovation And Living The #3StripeLife

       The athletic footwear and apparel industry is a multi-billion dollar business. Nike has controlled the North American market for many years. You may have noticed a German based company making a comeback in the United States. adidas has reevaluated their initiatives in the United States and it’s paying dividends.    adidas’ goal… Read More

4 Thoughts from Bold Worldwide CEO on #Sportsbiz in 2017

      Working at home is definitely not for everyone. I love it, because it fits my personality.  Being at home completely eliminates distractions. As someone who is easily distracted, this increases my productivity.      Over the last 3 years, I have began listening to podcasts throughout the day.  Sports business, leadership, marketing,… Read More

3 Metrics Used By The Cleveland Indians To Measure Business Goals

           The 2016 Central Division and American League defending champions, Cleveland Indians, play their first home game of the 2017 season on April 11th against the Chicago White Sox. It’s no secret the Indians have struggled with home attendance for several years. In 2016, they were at the bottom of Major… Read More