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Marketing is defined as the action or business of promoting and selling products or services. When you think of college athletics and the best marketing departments, who comes to mind? The schools that initially come to mind are typically the traditional athletic powerhouses (Texas, Ohio State, Florida, etc). While there is no doubt these schools… Read More

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    This piece is brought to you by Tod Mesiner       As we approach graduation season, a popular topic that’s appearing on my social feeds is advice for those about to graduate. While this post is being published around the same time, I try not to wait until just this time of… Read More

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       Each and every strength coach has their own training philosophy. At Liberty Performance, we love to hear different perspectives. We feels this makes us a better all around company. We recently caught up with Benjamin Iannacchione who is the Director of Sports Performance for football at the University of Wyoming.      … Read More

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 THIS PIECE IS BROUGHT TO YOU BY TOD MEISNER      You have all these great ideas floating around in your head don’t you? Oftentimes so many of those ideas wake you up during the night, so you jot them down in your phone or on a notepad. Raise your hand if this has happened… Read More

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     Winter workout programs for college football teams around the country are coming to an end. For those programs who have not already begun practicing, spring practice is right around the corner.       We caught up with one of the coaches who is wrapping up their winter strength and conditioning program. Alex Derenthal… Read More

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This piece has been brought to you by Underdog Sports Partnership With Tod Meisner.         Customer service needs are evolving to match the rapid growth and development of today’s digital media. Customers today continue to face various challenges when trying to seek customer service help or a representative. That’s why many consumers are… Read More

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