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     Underdog Sports started featuring sports businesses through our social media channels over the last couple of months. We wanted to highlight entrepreneurs who are making an impact in sports business and inspire other who have ideas, to take action.  I came across TRAK Software (formerly Sponsorship Buddy), and was impressed by the work they… Read More

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     How can you be positive social media has the ability to drive revenue? This is a common question I hear when speaking with businesses. I have a personal example that recently generated a few hundred dollars of revenue for Champion.      It all started with a simple Instagram post (seen below) by One37pm. … Read More

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To Visit Underdog Sports NEW store click on the image below.      I am currently reading a book called “Burn The Business Plan,” by Carl J. Schramm. The book is about, “what great entrepreneurs really do.” Often times people find solutions or better ways to do things while working in their current job, leading… Read More

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To Visit Underdog Sports NEW store click on the image below.        Every business starts with a basic idea or concept. Over time, that idea becomes a purpose, eventually maturing into a passion. Passion is what drives entrepreneurs and helps them overcome the inevitable obstacles they will face.      Underdog Sports has… Read More

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     Underdog Sports helps small sports business grow through a variety of different services.  Over the last year and half we have had the opportunity to work with a number of businesses. We find great inspiration in hearing the stories of entrepreneurs and the passion they have for their mission/purpose for starting their business… Read More

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Marketing is defined as the action or business of promoting and selling products or services. When you think of college athletics and the best marketing departments, who comes to mind? The schools that initially come to mind are typically the traditional athletic powerhouses (Texas, Ohio State, Florida, etc). While there is no doubt these schools… Read More

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