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To Visit Underdog Sports NEW store click on the image below.        Every business starts with a basic idea or concept. Over time, that idea becomes a purpose, eventually maturing into a passion. Passion is what drives entrepreneurs and helps them overcome the inevitable obstacles they will face.      Underdog Sports has… Read More

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     Underdog Sports helps small sports business grow through a variety of different services.  Over the last year and half we have had the opportunity to work with a number of businesses. We find great inspiration in hearing the stories of entrepreneurs and the passion they have for their mission/purpose for starting their business… Read More

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Marketing is defined as the action or business of promoting and selling products or services. When you think of college athletics and the best marketing departments, who comes to mind? The schools that initially come to mind are typically the traditional athletic powerhouses (Texas, Ohio State, Florida, etc). While there is no doubt these schools… Read More

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    This piece is brought to you by Tod Mesiner       As we approach graduation season, a popular topic that’s appearing on my social feeds is advice for those about to graduate. While this post is being published around the same time, I try not to wait until just this time of… Read More

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       Each and every strength coach has their own training philosophy. At Liberty Performance, we love to hear different perspectives. We feels this makes us a better all around company. We recently caught up with Benjamin Iannacchione who is the Director of Sports Performance for football at the University of Wyoming.      … Read More

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 THIS PIECE IS BROUGHT TO YOU BY TOD MEISNER      You have all these great ideas floating around in your head don’t you? Oftentimes so many of those ideas wake you up during the night, so you jot them down in your phone or on a notepad. Raise your hand if this has happened… Read More

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