What is Augmented Reality And Why You Should Be Using It

Augmented Reality is growing in popularity and provides consumers the opportunity to experience different products.

What is AR? Augmented Reality allows consumers to preview products or experience services before making a purchase. 

The goal of Augmented Reality is to help the consumer make the correct choice the first time they purchase a product or service. 

The following statistics and trends are brought to us by InvespCRO.

• Augmented reality spending is expected to reach $60 billion by the end of 2020.

• 61% of shoppers prefer to make purchases on websites that offer AR technology. 

• 35% of consumers believe Augmented Reality technology would entice them to shop more often. 

• 40% of consumers are willing to pay a higher price for products they were allowed to preview in Augmented Reality. 

How will your business integrate Augmented Reality into your current product and service offerings?