4 Sales Strategies To Help Navigate The Coronavirus Outbreak
There is no doubt these are challenging times for all of us, especially small businesses. How can you maintain sales during the Coronavirus Outbreak? Below you will find actionable steps we are currently using with our own clients.
1. Focus on creating leads and filling your pipeline RIGHT NOW. People might not be making purchasing decisions , but building relationships will help your business once things start to reopen. You can build your pipeline by . . .
- Making Cold Calls
- Sending Introductory Emails
- Engaging With Your Target Market On Social Media
- Researching New Businesses You Can Reach Out
2. Improve your systems and processes. What was working well before the Coronavirus Crisis? Were there things you wanted to improve but didn’t have the time? Pick 3 things that will move your business forward. Examples include
- How can your sales and marketing efforts compliment each other?
- Does your email marketing drive business results?
- Can you produce higher quality content, driving visitors to your website?
- Create an actual social media content plan and posting schedule.
3. When was the last time you updated your company collateral? Develop new collateral and presentations. Innovation is at the heart of any strong small business. Collateral can include
- Social Media Templates
4. Keep on selling. Never assume if businesses (B2B) or consumers (B2C) are in the market for a product or service. You can
- Follow-up on warm leads
- Re-target website visitors with call to action ads on social media.
You will surprise yourself at the sales you CAN still generate during these hard times.
~ Underdog Sports LLC